Report on the 65/70mm Workshop
held at the National Media Museum, Bradford, UK,
during the Widescreen Weekend on Sunday 9th March 2008
The 70mm Newsletter
and Mike Taylor
Workshop, 3rd Session 2009. Picture By Paul Rayton.
This year's Workshop brought up key themes around quality
control in the cinema and the need for cinema to offer an
experience far surpassing that increasingly available in the
Attendees this year were:
Mr. Graham Gartner, Mr. Saddiq Hussain, Mr. Carsten Kerkhoff and
Mr. Paul Rayton.
Brian Guckian, Ramon Lamarca and Mike Taylor chaired the
Workshop at Pictureville.
The Workshop started with discussion on current cinema
projection quality and contributors noted that both 2K digital
video in the cinema and formats like Blu-Ray DVD in the home
often appeared to offer better quality than frequently poor
film-based projection at many cinemas. Sound quality was also
cited as being often better in the home environment.
The "McDonald's"-style format of today's cinemas was remarked
upon, as was the way the cinema business now seemed to be
effectively run by accountants for whom showmanship or formats
better than 2K digital video or 35mm were not a prime
in 70mm reading:
70mm 5-perf cinemas outside North America
5-perf cinemas in North America
of cinema exhibition? Big screen, Big Films, Big Cinema = Big Box Office.
Image by Thomas Hauerslev
A key contributor to this state of affairs was identified as being a lack of
quality control in theatrical exhibition, both in terms of print quality and
projection, and poor audience behaviour. There was some discussion of how to
exceed even Todd-AO in the cinema, by taking a cue from previous spectacular
and immersive formats like Cinerama.
An interesting suggestion was that a new, immersive, cinema viewing
experience, like that offered by Cinerama, could have significant attraction
for audiences. There was also discussion of how 70mm could be used for 3-D
screenings, using the over/under format pioneered in the past.
A comment that audiences weren't interested in 65/70mm brought up the need
for education and the requirement for a proper environment for such formats,
including large auditorium, curved screen, curtain tabs, full presentation
and a proper "entry" experience to the cinema, with ushers and stylish
Indeed, the largest auditoria in multiplexes could be enhanced for this
heightened experience, with installation of 70mm, curved screen, curtain
tabs etc. [Workshop Editors' note: This "Premier Screen" concept has been
Our thanks again to all who participated, and to Thomas Hauerslev and Bill
Lawrence for all their help and support.
WANT TO TAKE PART IN THIS ONGOING WORK?
*** THE 65/70MM WORKSHOP ONLINE IS A UNIQUE OPPORTUNITY FOR YOU TO MAKE
YOUR INPUT INTO THE TECHNICAL, FINANCIAL AND MARKETING ASPECTS OF THE
WHETHER YOU WORK IN PRODUCTION, POST-PRODUCTION, EXHIBITION,
OR ARE AN AVID SUPPORTER OF 65/70MM, WE ALWAYS WANT TO HEAR FROM YOU -
PLEASE GET IN TOUCH WITH ANY OF THE WORKSHOP ORGANISERS VIA THE CONTACT
DETAILS ON THIS SITE
LETTERS WILL BE PUBLISHED IN OUR FEEDBACK SECTION
*** WITH THANKS TO WWW.IN70MM.COM AND THE WIDESCREEN WEEKEND ***
- top - back issues
- news index