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Mystery Cinerama truck in Sweden

Read more at
in70mm.com
The 70mm Newsletter
Written by: Anders M Olsson, Lund, Sweden Date: 22.11.2009
The truck as seen from Anders' car on the highway near Malmö in Sweden.

A couple of months ago (April, 2004, ed.), while driving home from work in Malmo, Sweden, my eyes nearly popped when I met a truck with a large CINERAMA logo on its side. After coming to my senses, I realised that the logo didn't actually read "CINERAMA". It rather read "DAGAB NARLIVS". (With DAGAB on the left side flap where THIS IS used to be.) In English that would loosely translate to "Neighbourhood Grocers".

Yesterday (July 2004, ed.) I passed a truck like that again on the highway, and I managed to snap a photo with my cell phone. Here's that photo for you to enjoy.

I apologise for the bad quality of the photo, my cell phone was the only camera I had readily available.

My guess is that the trucks come from a company called Axfood and I've mailed them asking for an explanation.
 
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Internet link:

 

Axfood Närlivs replied

 
It must bee the old logo from the time before "Axfood Närlivs". I started in 2001, when we change the company profile. I have no idea who was behind the "Dagab Närlivs" logo. The truck does not belong to us any more, and clearly, the logo was not removed when we phased out the truck.

Greetings, Tomas Fritzon, Axfood Närlivs
 
 
 
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Updated 22-12-16