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Second Week of "The Master" in 70mm
21. September 2012

Read more at
in70mm.com
The 70mm Newsletter
Written by: The editor and more - to be updateDate: 22.09.2012. Updated 22-12-16
The Grand Lake cinema in Oakland, California. Image by Stephan Shelley, Head Projectionist, Grand Lake Theatre
 
More in 70mm reading:

"The Master" in 70mm Cast & Credits

"The Master" in 70mm, Venice

"The Master" in 70mm, New York

"The Master" in 70mm, Los Angeles

"The Master" in 70mm Release

Motion pictures photographed in Super Panavision 70 & Panavision System 65

Now showing in 70mm in a theatre near you!
 
"The Master" in 70mm at the Grand Lake threaded up and ready to run. The 70mm projector is the OSCAR winning DP70, serial number 2082. Image by Stephan Shelley, Head Projectionist, Grand Lake Theatre

DP70s in California (CA)

 
Internet link:

"
The Master" on the web

Film Home page
Cigarettes and Red Wines
Guide to 70mm
The Master Wiki
 
"The Master" in 70mm at the Grand Lake threaded up and ready to run. Image by Stephan Shelley, Head Projectionist, Grand Lake Theatre
 
 
The Grand Lake cinema in Oakland, California. Image by Stephan Shelley, Head Projectionist, Grand Lake Theatre
 
 
"The Master" in New York. Click the image to see enlargement. Thanks to Dennis Furbush
 
"The Master" in 70mm, New York
"The Master" in New York. Click the image to see enlargement. Thanks to Dennis Furbush
 
 
Poster display in New York. Image by Dennis Furbush
 
 
"The Master" in Seattle. Click the image to see enlargement. Thanks to Eric G Carter
 
 
"The Master" in Seattle. Click the image to see enlargement. Thanks to Eric G Carter
 
 
"Samsara" in 4K Digital at the Seattle Cinerama Tuesday 18. September. The marquee also mentions "The Master" opening Sept. 21st in 70mm. Image by Eric G Carter.
 
 
"The Master" in Los Angeles. Click the image to see enlargement. Thanks to Paul Rayton
 
"The Master" in 70mm, Los Angeles

 
"The Master" in Los Angeles. Click the image to see enlargement. Thanks to Paul Rayton
 
 
The Cinerama Dome September 15, 2012. Image by Paul Rayton

 
 
   
70MM print in Victoria 8 film gate at Varsity in Toronto

 
 
70MM print at Varsity in Toronto

 
 
70MM print at Varsity in Toronto

 
 

Web advertising

 
 
 

Advertising Mysteries

 
L.A. newspaper ads from last September 18, 2012. Click the image to see enlargement

In the attached page, you'll see the L.A. newspaper ads from last Tuesday (September 18, 2012) for the two locations running "The Master" with 70mm prints. There is one 70mm print at The Landmark location, and there are two 70mm prints at what Pacific is now calling the "Dome Entertainment Center", basically meaning the Cinerama Dome + the Arclight [14] cinemas.

You'll see that at least Landmark Theatres tells you which screen (and showtimes) are being presented in 70mm. But Pacific ...? What's with them? And, by the way -- it's not an error. The same "mysterious" lack of information has been printed every day this week, including today (Thursday).

Weird, huh? This all may change tomorrow (Friday, September 21), when the movie expands to several other locations (all to be in 35mm or digital -- no more 70s). Maybe the ads will once again be more specific. Almost certainly over the weekend they will. But after that... who knows.

I wonder if it's because Pacific is definitely not thrilled about having to deal with film again, whether it's 35 or 70, or ... trying to look at it more positively, maybe they think that people who come to see the movie during the week are only interested in seeing "the movie", and these potential moviegoers don't care/aren't aware of the nuances in projection ... and they [Pacific] just want them to "shut up and buy a ticket".

Go figure.
Cheers,
PR
 
 
  
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Updated 22-12-16