"Oklahoma!" 1955 release
This article first appeared in
The 70mm Newsletter
Reprinted from: The Independent Film Journal 15.10.1955.
Issue 42 - December 1995
New York's 40-year old Rivoli Theatre, which was completely modernized and
remodelled for the two-a-day reserved seat performances of Todd-AOs
"Oklahoma!" will also serve as a sales room, in the mornings, to
demonstrate Todd-AO equipment. Interested exhibitors may inspect the
projector and screen at close hand and may view the film as projected from
either a high or low booth, depending on weather a slanted or straight throw
is desired for his particular theatre. Jules Catsiff, who supervised the
reconstruction of the famous Broadway house, revealed that the
rehabilitation job cost about $ 350.000, not including the Todd-AO
equipment. For example, wider seats were installed measuring 22 inches as
against 18 and 19 inches for the replaced chairs. The decision reduced the
seating capacity of the theatre from 2094 to 1650. The mohair-covered seats
are the Bodiform type made by American Seating Co.
New Leedom carpeting and
a special "Oklahoma!" curtain have been installed. New screen
measurements were given as 66 feet x 27 feet (20 x 8,23m), with the curve of the screen
measuring 13 feet at the center.
No popcorn is sold at the Rivoli, and only
25 cent candy and ice-cream bonbons are available to the patrons. The
theatre is getting a $ 3.50 top for evening performances, and a $ 2.75 top
for matinees. Balcony and mezzanine prices are $ 2.25 and $ 1.75 evening,
and $ 1.75 and $ 1.50 for matinees.
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