THE NEW ULTRA PANATAR LENS
Panavision Creates the World's Lightest Variable Anamorphic Attachment, An
Achievement With Many Exclusive Features in Techniques and Optical Design
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The 70mm Newsletter
|Written by: FILM DAILY 18 MAR 55.
Prepared for in70mm.com by Brian Guckian, Dublin, Ireland||Date:
PANAVISION. Inc., Robert. E Gottschalk, President, manufacturers of the
Super Panatar variable anamorphic lens, announces the immediate availability
and delivery to theaters of the new Ultra Panatar. Radiant Manufacturing
Co., Chicago, will continue as sales representatives for Panavision on Ultra
Ultra Panatars will sell for $495 per pair.
The announcement comes less than a year since Panavision first announced its
entrance into the field of anamorphoses with the Super Panatar. Since that
time the company has sold in excess of 1500 units, more than 35% of all the
makes of projection units sold around the world for use in CinemaScope
There are many new features about the Ultra Panatar. It is, according to
Gottschalk and Executive Vice-President John R. Moore, the world's lightest
variable anamorphic attachment, weighing under five pounds. This light
weight lens has been made possible by advanced magnesium die casting
techniques and more efficient optical design. Because of the Ultra's extreme
light weight, it was designed to be mounted onto the prime lens of the
projector which eliminates the need for mounting brackets and supporting
A new, exclusive feature, of the Ultra Panatar is the one knob control,
doing away with image shift and the necessity of moving the projector to the
center of the image. No focusing, according to Gottschalk, is necessary
since the lens conies equipped with a corrector lens, which is selected for
each installation, eliminating all anamorphic astigmatism. When the Ultra
Panatar is attached to the prime lens, it becomes part of an optical train,
which is completely sealed against dirt and dust.
“CORNING GLASS, which supplied the optical units for the observatory of Mt.
Palomar," said Gottschalk, "provided all of the glass for Ultra Panatar, as
it did for the Super Panatar. For this reason, optically this is the finest
possible unit yet developed for variable anamorphic projection. The William I. Mann Go., the largest glass grinders in the
West, polishes the glass to our requirements.
"Exhaustive studio tests have shown that the Panatar lenses are the sharpest
edge-to-edge anamorphic attachment now available. We have sold to almost
every major chain of theaters in America and many independent theaters.
"The new low price of the Ultra Panatar will make it possible for every
theater in America to take advantage of the box office benefits of
"We of Panavision, with the efforts of Radiant Screen, the selling
organization, will see the day when every theater in the world will be
equipped to show CinemaScope or any other of the wide screen processes."
With Radiant as the national sales representative, sales are handled through
established theater supply houses, including Westrex, National Theater
Supply, and others.
PANAVISION. manufacturers of Ultra and Super Panatar, started delivery to
the industry in March, 1954, although experiments leading to Super Panatar
had then been underway for almost three years. The development program was
accelerated by the announcement by 20th Century-Fox of CinemaScope in
January, 1953. Because of the company's rapid growth, an expanded building
program is scheduled for the future, according to Gottschalk. first
completed is a unique pressurized, dust-free room for use in assembling
Super and Micro Panatar.
"Sales in individual areas will continue through established outlets,"
Gottschalk said. "These include National Theater Supply and National
Theater Supply Export, Westrex, International Variety, B. F.' Shearer and
Dominion Sound of Canada, among others."
The Super Panatar division of Panavision has grossed in excess of $3,000,000
in the months since March, 1954. The original price to theaters was $895.
Final stimulus for product development in 1955 will be in the field of
taking attachments. The ApoPanatar, into which a tremendous amount of
research and development effort has been placed, will be formally announced.
Thus Panavision adds photographic taking with ApoPanatar to the fields of
projection and printing, Gottschalk stated.
"VistaVision and all other wide screen and anamorphic techniques are
compatible with all of the Panavision products," said Gottschalk, "and we
will continue to build and develop for maximum efficiency and economy within
the entire industry from producer to exhibitor."
Robert Gottschalk Defines Ultra, Super, Micro
Definitions by Robert Gottschalk, President of Panavision, Inc.:
Ultra and Super Panatar: Prismatic variable anamorphosers for projection of
an-amorphosed film. An attachment for projection machines for the showing of
CinemaScope or any other squeeze film process.
Micro Panatar: An optical unit for the conversion of anamorphic negative to
conventional prints, or for the conversion of conventional negative to
anamorphic prints in the laboratory.
THE VISION OF TWO YOUNG MEN made possible the Panavision Corporation of
today. President Robert K. Gottschalk and Vice-President John R. Moore (left
to right in the photo above), friends and business associates for many
years, entered the area of theater and projection anamorphics through the
back door of their interest in and knowledge of cameras and optics with all
of the complex techniques and paraphernalia related to both fields.
In developing a camera for use in 16 mm. underwater photography, which they
were developing for the making of sports films, they found it necessary to
develop an optical system that could combat the light refraction qualities
of the water under the surface. A wide angle lens was the best answer. But
that was not sufficient. Gottschalk, through his knowledge of the technical
aspects of lenses, knew that a "squeeze" lens, using anamorphosis was the
IN DEVELOPING THIS "TAKING" LENS for his 16 mm. system, his experiments led
him into the necessity for a variable projection lens, adaptable to all
aspect and squeeze ratios. From that work came the Super Panatar 100; now in
use in more than 4,500 theaters. Continuing experimentation led to the new
Ultra Panatar, lighter, more economical to purchase, combining all of the
finest features of the Super Panatar with the addition of many new,
Moore and Gottschalk, friends in and out of the office, were imbued with the
spirit b/ the competition in the motion picture industry and for that reason
have determined to build the best and only the best in anamorphic
photographic equipment, an ambitious goal in which they already enjoy
More in 70mm reading:
Panavison Large Format Motion Picture Systems
Importance of Panavision
Panavision 70 Lens
"The Motion Picture Projectionist"
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