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“The Wonderful World of the Brothers Grimm”: The North American Cinerama Roadshow Engagements
“For the first time CINERAMA tells a story!”

Read more at
in70mm.com
The 70mm Newsletter
Compiled by: Michael Coate Date: 24.09.2022
The following is a reference / historical listing of the roadshow presentations of “The Wonderful World of the Brothers Grimm” in the United States and Canada. These were the first and only cinemas in which to experience this motion picture with a roadshow policy and in the Cinerama curved-screen process.

The presentations cited in the main section of this work were “hard ticket” roadshow engagements (i.e. special, long-running, showcase presentations in major cities prior to the film being exhibited as a general release). Much like a stage production, these featured advanced admission pricing, reserved seating, an overture/intermission/entr’acte/exit music, and an average of only ten scheduled screenings per week. Souvenir program booklet were sold, as well, and, in some locales, the film’s soundtrack album.

The print type utilized during the film’s roadshow release was Cinerama (i.e. 6-perf 35mm x 3 plus 35mm fullcoat for interlocked 7-channel audio and presented in special cinemas with a large, deeply curved screen.

The George Pal production and MGM release was directed by Henry Levin and George Pal (Fairy Tales) and starred Laurence Harvey, Claire Bloom, Karl Boehm, Walter Slezak, Oscar Homolka, Barbara Eden, Yvette Mimieux as The Dancing Princess, Russ Tamblyn as The Woodsman, Jim Backus as The King, Beulah Bondi as The Lonely Gypsy, Terry-Thomas as Ludwig, The Knight and Buddy Hackett as Hans, The Servant. “Brothers Grimm” was the first narrative feature film produced in 3-panel Cinerama.

Out of the hundreds of first-run films released in North America during 1962, “The Wonderful World of the Brothers Grimm” was among only nine given deluxe roadshow treatment and among only two issued in Cinerama.

PART 1: THE ROADSHOW ENGAGEMENTS
(reserved seat policy / Cinerama presentation)

Premiere date YYYY-MM-DD … locale — cinema (duration in weeks) [notes]

1962-07-14 … Denver — Cooper [world press preview]

1962-08-07 … Boston — Boston (26)
1962-08-07 … Los Angeles — Warner Hollywood (28)
1962-08-07 … New York — Loew’s Cinerama (33)
1962-08-08 … Chicago — McVickers (29)
1962-08-08 … Cincinnati — Capitol (19)
1962-08-08 … Cleveland — Palace (14)
1962-08-08 … Denver — Cooper (30)
1962-08-08 … Detroit — Music Hall (30)
1962-08-08 … Kansas City — Empire (33)
1962-08-08 … Minneapolis (St. Louis Park) — Cooper (31)
1962-08-08 … Montreal — Imperial (23)
1962-08-08 … Philadelphia — Boyd (30)
1962-08-08 … Pittsburgh — Warner (19)
1962-08-08 … San Francisco — Orpheum (29)
1962-08-15 … Dallas — Capri (12)
1962-08-15 … Indianapolis — Indiana (21)
1962-08-15 … Milwaukee — Palace (13)
1962-08-15 … Toronto — Eglinton (21)
1962-08-22 … Buffalo — Teck (12)
1962-08-22 … Columbus — Grand (20)
1962-08-22 … Oklahoma City — Cooper (12)
1962-08-22 … Rochester — Monroe (11)
1962-08-22 … Salt Lake City — Villa (25)
1962-08-22 … Vancouver — Strand (19)
1962-08-28 … Memphis — Palace (11)
1962-08-28 … Wichita — Uptown (19)
1962-08-29 … Louisville — Rialto (12)
1962-08-29 … Syracuse — Eckel (10)

1962-10-03 … Atlanta — Cinerama (14)
1962-10-03 … Hartford — Cinerama (25)
1962-10-10 … Albany — Hellman (10)
1962-10-10 … Toledo — Paramount (13)
1962-10-17 … Providence — Cinerama (16)

1962-11-07 … Washington — Uptown (18)
1962-11-08 … Nashville — Crescent (13)
1962-11-09 … Chattanooga — Brainerd (9)
1962-11-14 … El Paso — Capri (13)
1962-11-20 … Akron (Cuyahoga Falls) — Falls (16)
1962-11-20 … San Diego — Cinerama (19)
1962-11-21 … Portland — Hollywood (12)

1962-12-12 … Honolulu — Cinerama (13)
1962-12-12 … Newark (Montclair) — Clairidge (23)
1962-12-21 … Birmingham — Ritz (8)
1962-12-21 … Charlotte — Carolina (8)
1962-12-21 … Erie — Strand (9)
1962-12-21 … Houston — Windsor (12)
1962-12-21 … Jacksonville — 5 Points (7)
1962-12-21 … Norfolk — Rosna (17)
1962-12-21 … Omaha — Indian Hills (23)
1962-12-21 … Scranton — Strand (8)
1962-12-22 … Miami — Florida (13)
1962-12-22 … Tampa — Palace (9)

1963-01-10 … St. Louis — Cinerama (13)
1963-01-11 … Long Island (Syosset) — Syosset (10)
1963-01-17 … New Orleans — Cinerama (10)
1963-01-24 … Seattle — Cinerama (11)

1963-05-16 … Phoenix (Scottsdale) — Kachina (13)

PART 2: CINERAMA MARKETS/VENUES IN WHICH “BROTHERS GRIMM” DID NOT PLAY

Albuquerque — Fox Winrock
Baltimore — Town
Dayton — Dabel
Fresno — Warner
Rockland County/Nanuet — Route 59
Sacramento — Esquire

PART 3: SUBSEQUENT CINERAMA PRESENTATIONS

2012-09-29 … Los Angeles — Cinerama Dome [Cinerama 60th Anniversary festival]
2012-10-01 … Los Angeles — Cinerama Dome [Cinerama 60th Anniversary festival]

This information has been principally referenced from film industry trade publications and regional newspaper promotion, with thanks to Al Alvarez, Jim Barg, Kirk Besse, Lanham Bundy (Providence Public Library), Raymond Caple, Nick DiMaggio, William Hooper, Bill Huelbig, Mark Huffstetler, Bill Kallay, Bill Kretzel, Mark Lensenmayer, Matthew Lutthans, Stan Malone, Gabriel Neeb, Jim Perry, Pat Ryan, Bob Throop, Joel Weide and Vince Young.

International Cinerama engagements of this title have not been accounted for in this article.

If you believe this article contains any errors or omissions, please consider emailing the author or editor.
 
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“The Wonderful World of the Brothers Grimm”: The North American Cinerama Roadshow Engagements
 
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Updated 24-09-22