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Current status of the former Windsor “Todd-AO theater in São Paulo, Brazil

The 70mm Newsletter
Written by:  Paulo Roberto P. Elias, Rio de Janeiro, BrazilDate: 04.06.2012
In70mm reader João Carlos Reis Pinto wrote me an e-mail calling my attention to the current status of the Windsor theater in São Paulo. The Windsor was a well-known installation place for a pair of the legendary Philips DP70 projectors, and its curved screen was fitted to meet Todd-AO standards.

The place was inaugurated in 1963 and it is located at Avenida Ipiranga 974, São Paulo city, in the state bearing the same name.

Here you can see the fac-simile of the paper’s opening advertisement. Click the image to see an enlargement
More in 70mm reading:

Mr. Orion Jardim de Faria - A visit to a Brazilian 70mm film Pioneer

Large Format in Brazil / 70mm In Rio

The Incol 70-35 projector

Internet link:

Bruno Graziano
Alexandre Miko
The DP70
The Todd-AO and Philips logos can still be seen in the façade of the Windsor. Image by Alexandre Miko

This picture was taken by film enthusiast Alexandre Miko for his photo blog about then years ago. But, according to his recent report to me nothing has really changed.

In fact, the Windsor instead of closing down completely as most of the palace theatres did, as a result of the decadence of São Paulo’s city centre nocturnal life, it is showing pornographic DVDs on the very same screen!
The Windsor’s projection booth apparently hasn’t changed much. Film maker Bruno Graziano shot June 5, 2011 for his photo blog showing one single DP70 projector. Image by Bruno Graziano

The original picture can be seen in one of his pages. I tried to contact him to see if the other projector is still there but at no avail. At any rate this projector system is used for a yearly event called “Virada Cultural”, sponsored by São Paulo’s city hall.
As the change to digital projection escalates in the surviving theaters it is difficult to foresee how regular, smaller or independent theaters will survive, let alone those that still hang on some kind of hope for the heydays of large gauge projection.

I am at least pleased to know that once a year the Windsor transforms itself into a place of interest of cinema aficionados. Quite frankly, it is better than nothing.
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Updated 21-01-24