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Quoted Economic Data on 65/70mm Origination	Read more at in70mm.com The 70mm Newsletter
Written by: Ramon Lamarca Marques, Brian Guckian and Mike Taylor	Date: 04.12.2007
The Kodak brochure from "Hamlet" "As film budgets get bigger, the small increase to the overall cost of production using the larger format becomes a smaller percentage...In marketing terms, the added value of the superior picture quality easily outweighs the small cost increase". Bob Crowdey, former Managing Director of Technicolor (UK) Ltd., quoted in "Kenneth Branagh's Hamlet on 65mm", promotional booklet published by Kodak Professional Motion Imaging at the time of release	More in 70mm reading: 65/70mm Workshop Why Far and Away went 65mm "Hamlet" and 65mm Internet link:
From Kodak's "Far and Away" brochure. Ron Howard (left) and Brian Grazer (right) "Grazer says the decision to make "Far and Away" in 65mm upped the budget by only $700,000, an inconsiderable sum for an already high-cost film." Richard Natale, Variety, 18/5/1992 [Workshop Editors' note: the estimated budget for "Far and Away", according to IMDB, is cited as $ 30 million at the time of release. The additional $ 700,000 to shoot 65mm thus represented an increase of just 2.4% over the cost of shooting on 35mm]

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Quoted Economic Data on 65/70mm Origination