Quoted Economic Data on 65/70mm Origination
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The 70mm Newsletter
|Written by: Ramon Lamarca Marques, Brian Guckian and Mike Taylor||Date: 04.12.2007|
|The Kodak brochure from "Hamlet"|
"As film budgets get bigger, the small increase to the overall cost of production using the larger format becomes a smaller percentage...In marketing terms, the added value of the superior picture quality easily outweighs the small cost increase".
Bob Crowdey, former Managing Director of Technicolor (UK) Ltd., quoted in "Kenneth Branagh's Hamlet on 65mm", promotional booklet published by Kodak Professional Motion Imaging at the time of release
|More in 70mm reading:|
Why Far and Away went 65mm
"Hamlet" and 65mm
|From Kodak's "Far and Away" brochure. Ron Howard (left) and Brian Grazer (right)|
"Grazer says the decision to make "Far and Away" in 65mm upped the budget by only $700,000, an inconsiderable sum for an already high-cost film."
Richard Natale, Variety, 18/5/1992
[Workshop Editors' note: the estimated budget for "Far and Away", according to IMDB, is cited as $ 30 million at the time of release. The additional $ 700,000 to shoot 65mm thus represented an increase of just 2.4% over the cost of shooting on 35mm]
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