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Mercedes in 70mm

This article first appeared in
..in 70mm
The 70mm Newsletter
Written by: Hans Hänssler, URC Video Service, Stuttgart, Germany Issue 60 - March 2000
A number of German commercial films for Mercedes cars have been presented in 70mm. Little is known about these productions. Here, Mr. Hans Hänssler sums up what Mercedes has shown in 70mm.

The Mercedes-Benz E Class car was introduced in the Hans Martin Schleyerhalle in Stuttgart, Germany from April 2 - 5, 1995 for about 3500 invited guests. The presentation was done with a 70mm print. The material was originally produced in Hi 8, then transferred onto 35mm film and finally blown up to 70mm. The film was produced by Production House, Hamburg. The projection was done with a 70mm Prevost projector with a 10 kW xenon lamp. The print carried a time code and the projector was synched with a Tascam TSR-8 tape recorder. The rear projection Harkness screen measured 15,5 x 7,11 m. After the presentation the screen was lifted revealing the new Mercedes E-class car to the audience.

The second Mercedes 70mm film was produced in Super 35 and blown up to 70mm in England by Technicolor Ltd. It was presented in Dortmund Westfalenhalle for about 6000 guests on April 11, 1996. The projection and screen equipment was the same as used in 1995. The film was produced by KUK Film Production in Munich.

The latest 70mm film was first shown at URC Video Service, Stuttgart on June 24, 1999. It was originally a 5 screen video projection with a 6:1 aspect ratio. The 70mm check print was with DTS time code on the film along with one disc. The 5 video programs were computer animated along with shots of the new Mercedes E-class recorded with Betacam Digital. The transfer of the computer video program onto 65mm was done by Digital Film, London. The 70mm check print was about 3½ minutes in running time. The picture height on the frame was about 8mm, the rest of the frame was left black. The impression of course was not too dramatic. The print was made in Hollywood, since Technicolor in London was unavailable for 70mm work at that time.

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Updated 21-01-24