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Visit biografmuseet.dk about Danish cinemas
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If It’s Bigger AND Bolder AND Better, It Must Be
IMAX(?) | Read more at in70mm.com The 70mm Newsletter
|
Written by: Joseph L.
Kleiman, The Kinotech Blog. Reprinted with permission. | Date:
06.02.2011 |
Over the years, the creative have found new
uses for IMAX auditoriums – in Hawaii, as home to a circus; in Miami, a
high-end fitness club; in Las Vegas, an exotic car dealership; and in
Scottsdale, a dinner theater showing “Menopause the Musical.”
And if we’re to believe the fashion press, a couple of days ago, “David
Andersen…launched his womenswear collection in an IMAX movie theater
alongside a 3-D fashion film” as part of Copenhagen Fashion Week. The
problem with this statement, appearing in a number of online fashion
publications, is that the event actually did not take place at the Tycho
Brahe Planetarium, the city’s only IMAX theater. This is a continuing case
of identifying an IMAX trait as being IMAX, such as a large screen, or in
this case, 3D. I originally identified this issue in an earlier post. The
problem is exacerbated by this photo:
(C)
IMAX Corporation
Created as a publicity photo by IMAX for use by its affiliated theaters,
it is a composite of a frame from the IMAX film “Space Station 3D”,
which is only distributed for projection on IMAX systems, and the interior
of an IMAX GT auditorium. But the photo also appears on this page on the
Barco website (you may need to scroll to view it). To the best of my
knowledge and that of a few folks in the industry I checked with, Barco is
not involved with IMAX on any projects. In fact, as projectors for IMAX’s
digital systems are supplied by Barco’s competitor, Christie, and Barco just
introduced their new 4K DLP projector system at an event intended to
showcase digital alternatives to IMAX, it appears something may be quite a
bit misleading.
But even though Barco is not involved with IMAX and Andersen’s fashion show
did not take place at an IMAX theater, Barco was involved with this event.
| More in 70mm reading:
Imperial Bio - Design
for Copenhagen
Large format at the
Cinerama Dome
Internet link:
The Kinotech Blog
|
Imperial
Interior, Courtesy Thomas Hauerslev. Used with permission.
I want to showcase the theatre that Andersen’s event took place in,
because it was one of the last of its generation. We tend to forget the
history of the cinema, its roots with vaudeville, the grand palaces
built to house these wonders of light and sound. We forget the giant
auditoriums built in the 50′s, 60′s, 70′s, and 80′s, to house huge
screens that filled the periphery. We began to shut them down, split
them in half, create cinemas with so many screens, that we had to shrink
some of the auditoriums to the size of our living rooms to fit them all
in one building. In the 80′s and 90′s, we began a love affair with IMAX,
but the days are numbered even for this giant of all screens, as for
every 10 or 20 IMAX theaters that open in a converted cineplex
auditorium, a giant screen closes it doors. But to the masses, the love
affair will never end. Every big auditorium, every larger than standard
screen, and every 3D presentation will be known as IMAX.
| |
A
few classic theaters are maintained and restored, such as the Ziegfeld in
New York, the Castro in San Francisco, and the Chinese and Cinerama Dome in
Hollywood. Add to that list the
Imperial
in Copenhagen. This movie palace opened in 1961 with "Exodus", a
Super Panavision 70mm film. In the mid-80′s proposals to split the theater
into five smaller auditoriums were quickly abandoned, and for good reason.
This really is a gem.
According to Thomas Hauerslev of in70mm.com, “The projection room has been
designed for the comfort of the staff as well as for modern efficiency. For
Todd-AO pictures there are Philips DP70 machines with Kinoton lamphouses.
There is also a DP100 Barco digital projector
“The throw is 34.2 metres, giving the following 70mm screen size: 15,6
metres x 7,4 metres.
“The sound system throughout is by JBL, and is fitted for seven track
digital stereophonic sound. Five channels of speakers and subwoofers are
behind the screen and 42 surround speakers along each of the side and rear
walls.” The 1102 seat Imperial is celebrating its 50th anniversary this year
and, although not an IMAX, it’s just as big and bold (and possibly even
better).
Special thanks to Thomas Hauerslev, James Hyder, and Hans Kummer for their
assistance with this post.
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| | Go: back - top - back issues - news index Updated
21-01-24 | |
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