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Sublime Super Technirama 70 Screen Godess Farewell.
The Passing of Gina Lollobrigida, a
triple 70mm star and the most charismatic, legendary and glamorous 70mm goddess of them all. (04.07.1927 - 16.01.2023)

The 70mm Newsletter
Written by: Mark Lyndon, in70mm.com, UK spokesmanDate: 18.01.2023
Who was the most charismatic, legendary and glamorous 70mm goddess of them all? Look no further than the lovely, late lamented Gina Lollobrigida.

Corporate media, in the shape of the most prestigeous British newspaper, gave extensive coverage to the passing of “The most beautiful woman in the world”, the late, great Gina Lollobrigida. Mostly concentrating on showbiz gossip, they were less informative about her very successful second carreer as a photographer and her many awards, not to mention her serious impact on the screen in 70mm, naturlich.

They were more interested in Prince Rainier of Monaco making passes at Gina in front of his wife Princess Grace, her “complicated love life”, which included an affair with the surgeon Christian Barnard, of heart transplant fame, and her relentless pursuit by the billionaire Howard Hughes. He taught her English swearwords, don’t you know. To be fair, they were big enough to mention her Légion d’honneur, en passant.
That’s the main stream media for you.

Far more iteresting to 70mm aficionados is surely Gina in Super Technirama 70. “Solomon and Sheba”, was a huge epic, grossing $12,000,000 worldwide, a vast sum in the late nineteen fifties. She superstarred in the title rôle, opposite Yul Brynner. It ran for a solid 20 weeks on the giant curved screen of The Astoria in Charing Cross Road and saw in the new decade of the nineteen sixties.
More in 70mm reading:

in70mm.com Remembers

"Kaiserliche Venus" Presented in 70mm

“Solomon and Sheba”: The 70mm Engagements

Super Technirama 70

70mm Film Presentations in London, England 1958 - 2022

in70mm.com News

She was a triple 70mm star, the third film being the 70mm blowup "Cervantes" in 1967. Providing the love interest, she played Giulia opposite Horst Bucholtz in the title rôle. 

The Italians were quite justly proud of Gina and so awarded her their equivalent of the Oscar, the David di Donatello award in 1963 for best actress in the Italian-French co-production “Imperial Venus”, presented in 70mm, naturellement. Her co-star was another great 70mm hero, Stephen Boyd.

More awards were to follow. She won the Golden Medal of the City of Rome in 1986, a 40th Anniversary David in 1996 and a 50th Anniversary David in 2006. She won the Berlinale Camera at the Berlin Film Festival in 1986, a special prize for outstanding contribution to world cinema at the Karlovy Vary Film Festival in 1995 and the career award at the Rome Festival in 2008.

Somewhat mean spiritedly, her obituary in that same prestigeous British newspaper claimed that latterly, she was compared to Norma Desmond, the faded diva in Sunset Boulevard. Gossips can be cruel. They forgot to mention that most famous quote by Norma Desmond, which will certainly resonate with all those who love 70mm:

“I am big. It’s the pictures that got small.”

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Updated 18-01-23