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"The Master" in 70mm, Los Angeles

The 70mm Newsletter
Documented by: Paul RaytonDate: 16.09.2012
The Cinerama Dome in evening light, September 15, 2012. Image by Paul Rayton

Click the image to see an enlargement

I still do not personally think this development presages a vast and immediate revival of 70mm exhibition,
because, for example, 2 of the 3 cinemas playing it in L.A. had to actually install rented equipment (presumably paid for by P. T. Anderson's production company). The only one "ready to go" was the Dome -- and the Dome was (so I heard) only getting about 6 FL of illumination on the screen, when the nominal standard is at least 14, and a desired level of 16. And the cross reflections from the curve were damaging the contrast (even with the image only at about 1.85:1 aspect ratio), so they made a special print on the "Premiere" stock for the Dome, because of the higher contrast achievable. Everyone else was using prints on standard Vision stock.
More in 70mm reading:

P T Anderson's "The Master" in System 65

Motion pictures photographed in Super Panavision 70 & Panavision System 65

65/70mm Workshop

Now showing in 70mm in a theatre near you!

The 70mm Rumour Mill

The Cinerama Dome September 15, 2012. Image by Paul Rayton

In any event, it's a noble effort by a filmmaker who really knows what he wants to see on the screen -- and can afford to pay amazing sums to achieve his vision -- a situation that is increasingly unusual in the world of show BIZ.
The Cinerama Dome September 15, 2012. Image by Paul Rayton

Sad to say, the exterior signage doesn't say anything about 70mm. (sigh!). Just to reinforce the fact that Pacific is not "promoting" the 70mm aspect of the shows, here is a detail of the exterior sign ... well, you show ME where it says 70mm anywhere on the signage...?
The Cinerama Dome September 15, 2012. Image by Paul Rayton

The Cinerama Dome September 15, 2012. Image by Paul Rayton

The Cinerama Dome September 15, 2012. Image by Paul Rayton

"The Master" in 70mm, Los Angeles, click the image to see enlargement

Though some of us never thought we'd see such again, "it's alive"!!!: A new film running as a commercial release, in more than one location, and ads bearing some kind of tagline about "70mm Presentation"!

The Friday paper, as is typical for new openings, had a full-page ad. This smaller ad from the Saturday paper where you can clearly see -- if you zoom in on it -- how they are advertising it, in all the various formats that are running (DCP, 35mm and 70mm).
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Updated 21-01-24